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When the lead firm driving sustainability is from a developing country

Online the book chapter “Social Entrepreneurship and Upgrading in Emerging Economies: The Indian Case of Industree and Its Brand Mother Earth”

If we have been used to think to sustainability as leaded by developed countries’ firms, with this case we aim at keeping the discussion going on the increasing role of developing countries firms – rising powers – not just from an economic standpoint but also from a sustainability one. Indeed, we describe how the company successfully managed to implement a socially (and to a lesser extent environmentally) sustainable supply chain, supporting the upgrading of their local suppliers, mostly poor artisans living in the countryside.

More info at: Bettiol M., De Marchi V., Di Maria E. (2018) Social Entrepreneurship and Upgrading in Emerging Economies: The Indian Case of Industree and Its Brand Mother Earth. In: Leal-Millan A., Peris-Ortiz M., Leal-Rodríguez A. (eds) Sustainability in Innovation and Entrepreneurship. Innovation, Technology, and Knowledge Management. Springer, Cham

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